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Social media management · ONE Carmel
Social Media Management by M2ONE Carmel
October 2026
ONE Carmel
Social media management, run by M².
M² Production, New York · October 2026
A separate engagement from the film, approved on its own.
Social Media Management by M2ONE Carmel
October 2026
ONE POST.
on their entire feed.
Robb ReportJune 30, 2026
Haute LivingOctober 3, 2026
Readers who look ONE Carmel up end up on Instagram, and right now the feed has one post.
@onecarmelofficial · 1 post · 259 followers
Social Media Management by M2ONE Carmel
October 2026
The standard around them
Yellowstone Club
91,296
posts 2-3x a week
Discovery Land Company
72.2K
posts weekly
Santa Lucia Preserve
31,019
weekly
Gozzer Ranch
24,690
weekly
The Madison Club
11,613
ONE Carmel
259
1 post
Madison Club: silent since May 10, 2026.
The top communities post every week: the land, the homes, member life, events. ONE Carmel is open for sales with one post on its feed.
Instagram followers, public counts, October 9, 2026.
Social Media Management by M2ONE Carmel
October 2026
The plan
Crystal Jiang's vision, shown to buyers every week: a generational heirloom, and a museum without walls.
1
Where the content comes fromEvery film shoot doubles as a content shoot. One dedicated shoot a month adds stills and vertical video.
2
What goes upThe Land, The Art, The Life and The Build: the land in every season, the art program, the ranch and the table, and the estates rising week by week.
3
Where, and how oftenInstagram: three posts a week, stories on every shoot day. LinkedIn: the milestones, for partners, brokers and investors.
The Land
The Art
The Life
The Build
Social Media Management by M2ONE Carmel
October 2026
The first
nine posts
In grid order, newest top left.
  1. 1Horses at September RanchThe Life
  2. 2The valley from the airThe Land
  3. 3The Ferrari event at the ranchThe Life
  4. 4The view to the PacificThe Land
  5. 5The red barnThe Life
  6. 6Golden hour, the ocean beyondThe Land
  7. 7The lighthouse on the cliffsThe Land
  8. 8Art in the homeThe Art
  9. 9The build, week by weekThe Build
Real ONE Carmel photography plus reference reels for feel. None of it is AI-generated.
onecarmelofficial
9posts
259followers
13following
ONE Carmel
Real estate
A private residential community on 891 acres.
Carmel Valley, California. Sales now open.
onecarmel.com
FollowMessage
The Land
The Art
The Ranch
Press
Mockup. Reference footage by Evan Fawell, Bohdan Lee, Jasser Harbaoui and Energize Builders, and a work by Germán Serota, shown for feel.
Social Media Management by M2ONE Carmel
October 2026
September Ranch,
its own account
When the ranch reopens it will have its own audience: riders, boarders, families, people from town. It should have its own feed too, the way each MMC dealership does.
Secure the name now.Registering @septemberranch, or the closest handle to it, costs nothing and takes two minutes. Even if the account never posts, ONE Carmel should hold the ranch's name before someone else takes it. Do this whoever ends up running your social.
septemberranch
SR
0posts
0followers
0following
September Ranch
Equestrian center
The only public equestrian center in Monterey County.
Lessons · Boarding · Trails. Part of ONE Carmel.
onecarmel.com
FollowMessage
Lessons
Boarding
Shows
The Barn
Mockup. Reference footage by Aman, Filmsupply, Equine Residences, Mark Maggiori, Evan Fawell and Bohdan Lee, shown for feel. Stables rendering: BAR Architects, via Robb Report.
Social Media Management by M2ONE Carmel
October 2026
How it runs
ONE Carmel never has to think about social media again. Our team handles all of it.
onecarmelofficial · Activity
onecarmelofficialposted a reel: Horses at September Ranch
New comment“Is the ranch open to non-residents?”Replied: Yes, lessons and boarding are open to everyone.
Message request“Interested in The Legacy, homesite 20.”Passed to the ONE Carmel sales team, same day.
Every dayWe post, run the stories, answer comments and messages, and pass serious inquiries to the sales team the same day.
Novemberonecarmelofficial · content calendar
M
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F
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1
2
3
4
5
6
7
8
9
10
11Shoot
12
13
14
15
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19Event
20
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26
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29
30Report
Posts, three a weekMonthly shootEvent coveredPartner report
Every monthOne dedicated shoot a month, and every event ONE Carmel hosts gets filmed and posted. The partners get a report on reach, followers and the inquiries that came through the feed.
Today1 post
Day 3010 posts
Day 9034 posts
The first 90 daysMonth one, we set up the account and post the first nine. By month two it's three posts a week, and the first event is covered. Month three brings the first full report, and the plan shifts toward what's working.
Mockups of the ONE Carmel account. Today shows its one real post. Calendar is an example month.
Social Media Management by M2ONE Carmel
October 2026
Manhattan Motorcars
~18Kfollowers, August 2022
→
75.8Kfollowers today
The account was taken over in August 2022 and is run end to end: shooting the cars and the events, posting, stories, replies, managing the comments, and getting serious inquiries to the sales team.
The whole account, last 30 days
Its most viewed reel
439,059views
130,552accounts reached
+362new followers
1.9Mviews on the Koenigsegg Gemera reel
Many cars, from six figures to seven, have sold through Manhattan Motorcars' Instagram, and other partnerships have come from it too.
The whole account, last 30 days
Its most viewed reel: Koenigsegg Gemera, 1.9M views
August 2022 count from M². Today's count is the public number on October 9, 2026. Screenshots from the account's Instagram Insights, September 9 to October 8, 2026.
Social Media Management by M2ONE Carmel
October 2026
The MMC group
Manhattan Motorcars and five of its dealerships. Run by M² since August 2022.
Manhattan Motorcars@manhattanmotorcars
75.8Kfollowers
2,654posts
Volvo Cars Manhattan@volvocarsmanhattan
9,627followers
1,612posts
Porsche Princeton@princetonporsche
7,976followers
2,446posts
Porsche Brooklyn@porsche_brooklyn
7,337followers
1,192posts
Porsche Huntington@porsche.huntington
6,117followers
1,358posts
Volvo Cars Brooklyn@volvocarsbrooklyn
3,724followers
1,014posts
110K+ followers across six accounts.
Our team runs every account.
Public counts and screenshots, Instagram, October 9, 2026.
Social Media Management by M2ONE Carmel
October 2026
The factory pages
45.5M
views on only six M² reels, posted by Rimac and Bugatti on their own pages. These six are a handful of the ones that went viral.
Hudson YardsRimac
Times Square at nightRimac
New YorkRimac
Times Square, doors upRimac
Chiron Super Sport, unboxedBugatti
Chiron Super Sport, ManhattanBugatti
Mate Rimac, founder of Rimac and CEO of Bugatti, proudly shared every reel from our New York shoot on his personal Instagram.
Screenshots from the @rimac_automobili and @bugatti reels grids, October 9, 2026. Bugatti's captions credit M²'s director of photography.
Social Media Management by M2ONE Carmel
October 2026
The tiers
Instagram and LinkedIn
$18,800 / month
  • Both channels run end to end
  • Four to five posts a week
  • Monthly shoot, event coverage, campaigns
  • Monthly report for the partners
Recommended
Instagram, full scope
$15,800 / month
  • Shooting, posting, responding, campaigns, ideas
  • Three posts a week
  • One dedicated shoot a month
  • Launch content shot alongside the film
Instagram, the essentials
$12,800 / month
  • Feed kept active with the film footage
  • Two posts a week, posting handled
  • Monthly report
  • No dedicated shoots, no community work
Whichever tier, ONE Carmel never has to think about social media again. Film and social stay separate engagements.
Social Media Management by M2ONE Carmel
October 2026
Next steps?

A short call to walk through the plan and choose a tier. Then we set the date for the first shoot, and social media is handled from there.

M² Production, New York