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Social media management · ONE Carmel
Social Media Management by M2ONE Carmel
October 2026
ONE Carmel
Social media managementrun by M²
M² Production, New York · October 2026
Social Media Management by M2ONE Carmel
October 2026
Manhattan Motorcars
12Kfollowers, August 2022
→
75.8Kfollowers today
M² took over the account in August 2022 and runs it end to end: shooting the cars, the events and the announcements, posting, stories, replies, managing the comments, and getting serious inquiries to the sales team.
The whole account, last 30 days
Its most viewed reel
439,059views
130,552accounts reached
+362new followers
1.9Mviews on the Koenigsegg Gemera reel
Many cars, from six figures to seven, have sold through Manhattan Motorcars' Instagram, and for years brands have messaged the account directly for partnerships, business and events.
The whole account, last 30 days
Its most viewed reel: Koenigsegg Gemera, 1.9M views
August 2022 count from M². Today's count is the public number on October 9, 2026. Screenshots from the account's Instagram Insights, September 9 to October 8, 2026.
Social Media Management by M2ONE Carmel
October 2026
The MMC group
Manhattan Motorcars and five of its dealerships. Run by M² since August 2022.
Manhattan Motorcars@manhattanmotorcars
75.8Kfollowers
2,654posts
Volvo Cars Manhattan@volvocarsmanhattan
9,627followers
1,612posts
Porsche Princeton@princetonporsche
7,976followers
2,446posts
Porsche Brooklyn@porsche_brooklyn
7,337followers
1,192posts
Porsche Huntington@porsche.huntington
6,117followers
1,358posts
Volvo Cars Brooklyn@volvocarsbrooklyn
3,724followers
1,014posts
110K+ followers across six accounts.
Public counts and screenshots, Instagram, October 9, 2026.
Social Media Management by M2ONE Carmel
October 2026
The factory pages
45.5M
views on just six M² reels, posted by Rimac and Bugatti on their own pages. Many more of ours have gone viral.
Hudson YardsRimac
Times Square at nightRimac
New YorkRimac
Times Square, doors upRimac
Chiron Super Sport, unboxedBugatti
Chiron Super Sport, ManhattanBugatti
Mate Rimac, founder of Rimac and CEO of Bugatti, proudly shared every reel from our New York shoot on his personal Instagram, and summed it up in one word: “surreal.”
Screenshots from the @rimac_automobili and @bugatti reels grids, October 9, 2026. Bugatti's captions credit M²'s director of photography.
Social Media Management by M2ONE Carmel
October 2026
Filmed for
Social Media Management by M2ONE Carmel
October 2026
Your peers on Instagram
Yellowstone Clubposts 2 to 3 times a weekHomes from about $20M
Discovery Land Companyposts weeklyHomes $3M – $50M across its clubs
Santa Lucia Preserveposts weeklyHomes listed $5.3M – $13.3M
Gozzer Ranchposts weeklyHomes listed up to about $10M
All four post every week: the land, the homes, member life and events. With the art program and the ranch, ONE Carmel has more to show than any of them.
Instagram profiles, October 10, 2026. Prices: Yellowstone Club, The Real Deal, August 2026. Discovery Land, Forbes, 2022. Santa Lucia Preserve, the Preserve's listings, October 2026. Gozzer Ranch, Zillow listings, October 2026.
Social Media Management by M2ONE Carmel
October 2026
The plan
Crystal Jiang's vision, shown to buyers every week: a generational heirloom, and a museum without walls.
1
Where the content comes fromA 3-day shoot on site every month, with aerials from our FAA Part 107 certified drone pilots, filmed vertical and horizontal for multipurpose use: social, YouTube, the website, email and the sales team.
2
What gets postedThe Land, The Art, The Life and The Build: the land in every season, the art program James Pihakis is building, the ranch, the dinners and events, and the estates rising week by week. Posted to the grid, highlights and stories.
3
Where, and how oftenInstagram, YouTube, LinkedIn and Facebook, depending on your tier, with three to seven posts a week and stories all week. LinkedIn carries the milestones for partners, brokers and investors.
The Land
The Art
The Life
The Build
Social Media Management by M2ONE Carmel
October 2026
The first
nine posts
In grid order, newest top left.
  1. 1Horses at September RanchThe Life
  2. 2The valley from the airThe Land
  3. 3The Ferrari event at the ranchThe Life
  4. 4The view to the PacificThe Land
  5. 5The red barnThe Life
  6. 6Golden hour, the ocean beyondThe Land
  7. 7The lighthouse on the cliffsThe Land
  8. 8Art in the homeThe Art
  9. 9The build, week by weekThe Build
On the right: what ONE Carmel's first nine posts could look like.
onecarmelofficial
9posts
259followers
13following
ONE Carmel
Real estate
A private residential community on 891 acres.
Carmel Valley, California. Sales now open.
onecarmel.com
FollowMessage
The Land
The Art
The Ranch
Press
Mockup. Reference footage by Evan Fawell, Bohdan Lee, Jasser Harbaoui and Energize Builders, and a work by Germán Serota, shown for feel.
Social Media Management by M2ONE Carmel
October 2026
September Ranch,
its own account
When the ranch reopens it will have its own audience: riders, boarders, families, people from town. It should have its own feed too, the way each MMC dealership does.
Secure the name now.Registering @septemberranch, or the closest handle to it, costs nothing and takes two minutes. Even if the account never posts, ONE Carmel should hold the ranch's name before someone else takes it.
septemberranch
SR
0posts
0followers
0following
September Ranch
Equestrian center
The only public equestrian center in Monterey County.
Lessons · Boarding · Trails. Part of ONE Carmel.
onecarmel.com
FollowMessage
Lessons
Boarding
Shows
The Barn
Mockup. Reference footage by Aman, Filmsupply, Equine Residences, Mark Maggiori, Evan Fawell and Bohdan Lee, shown for feel. Stables rendering: BAR Architects, via Robb Report. Ferrari assembly-line reel, @ferrari, October 10, 2026. Research: Buell and Norton, Harvard Business School, 2011.
Social Media Management by M2ONE Carmel
October 2026
How it runs
ONE Carmel never has to think about social media again. You approve each week's posts in one message. We handle everything else.
onecarmelofficial · Activity
robbreportstarted following you.
Follow back
pebblebeachconcoursstarted following you.
Follow back
New comment“Is the ranch open to non-residents?”Replied: Yes, lessons and boarding are open to everyone.
Message request“Interested in The Legacy, homesite 20.”Passed to the ONE Carmel sales team, same day.
Every dayWe run the stories, answer comments and pass messages from serious buyers to the sales team the same day. Posts go up on your tier's schedule.
Novemberonecarmelofficial · content calendar
M
T
W
T
F
S
S
1
2
3
4
5
6
7
8
9
10
11
12
13Shoot
14Shoot
15Shoot
16
17
18
19Event
20
21
22
23
24
25
26
27
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30Report
Posts, five a week3-day shoot on siteEvent coveredPartner report
Every monthA 3-day shoot on site, and the events your tier covers, filmed and posted. Then a report for the partners: reach, followers, comments and the inquiries that came through.
Launchthe first post
Day 3020 posts
Day 9060+ posts
The first 90 daysMonth one, we set up the account, post the first nine and start the full schedule. Month three brings the first full report, and the plan shifts toward what's working.
Mockups of the ONE Carmel account. The calendar is an example month.
Social Media Management by M2ONE Carmel
October 2026
What this would cost
to build yourself
Every figure comes from the union rate sheet for commercial shoots (IATSE and AICP), the US Bureau of Labor Statistics and PayScale. Numbered sources at the bottom of the page. Low end is base pay. High end adds 10-hour shoot days and employer benefits. Gear, travel and hiring costs are extra.
A union commercial crew for filming days: director of photography, camera operator and FAA Part 107 certified drone operator1$8,240 – $11,330
A film and video editor2, 4$6,290 – $8,980
A social media manager3, 4$7,080 – $10,120
Built piece by piece, every month$21,610 – $30,430
Next page: the same work from M², with the gear included.
What you can't hire
  • Nearly every brand on our “FILMED FOR” page has reposted our work on its own account.
  • The founder of Rimac and CEO of Bugatti shares our work on his own Instagram.
  • The owners know us better than the brands do. Many of the collectors we've filmed for have become great friends, and we can ask them to bring their cars to ONE Carmel, starting with Monterey Car Week.
  • We're invited to film at private clubs and invitation-only events, including The Bridge and Monticello Motor Club, and they keep inviting us back.
  • Our drone pilots are FAA Part 107 certified, so aerials of the land come with every shoot. Anyone flying a drone for a business without that license faces FAA fines of up to $75,000 per violation5, a risk you never take on with us.
  • To build this yourself, you'd hire and manage a director of photography, a camera operator, a drone operator, a photographer, an editor, a graphic designer, a copywriter and a social media manager. We do all of it as one team.
Sources1. IATSE and AICP Commercial Production Agreement, Appendix A wage sheet, October 29, 2025 to September 30, 2026: director of photography $1,234.24 and camera operator $755.60 per 8-hour minimum call; hours 9 and 10 at 1.5x; three filming days a month, with the drone operator on all three at the camera operator rate. aicp.com. Under IATSE Local 600 rules, drone pilots are classified as camera operators (Wrapbook, 2021: wrapbook.com). 2. US Bureau of Labor Statistics, Occupational Outlook Handbook: film and video editors, median pay $75,420 a year, May 2025, full-time. bls.gov. 3. PayScale, social media manager, San Francisco: median base pay $85,000 a year. payscale.com. 4. US Bureau of Labor Statistics, Employer Costs for Employee Compensation, June 2026: benefits are 30% of total pay in private industry ($14.07 of $46.89 an hour). bls.gov. 5. Federal Aviation Administration, August 23, 2024: drone operators who conduct unsafe or unauthorized operations face fines up to $75,000 per violation. faa.gov.
Social Media Management by M2ONE Carmel
October 2026
The tiers
Essentials
$12,800 / month
  • A 3-day shoot on site, every month
  • Instagram, run end to end
  • 3 posts a week, plus stories
  • Replies, comments, and buyer messages passed to sales
  • Monthly report for the partners
Full Scope
$15,800 / month
Everything in Essentials, plus:
  • YouTube and LinkedIn, run end to end
  • 5 posts a week
  • The September Ranch account, from the restoration on, run end to end
  • Monterey Car Week every August, covered all week
  • Extra social content shot during the film shoots
Everything
$22,800 / month
Everything in Full Scope, plus:
  • A second 3-day shoot, every month
  • 7 posts a week
  • Facebook, run end to end
  • Every event ONE Carmel hosts, filmed and posted: art openings, dinners at the red barn, the groundbreaking
  • A content campaign for each new release, interviews with your team and the artists, and a strategy meeting with the partners every quarter
One homesite pays for three decades of Full Scope.Homesites start at $6M. Full Scope is $189,600 a year.
All tiers: three months to start, then month to month. Events outside your tier can be added, priced per event. Travel and lodging for on-site shoots billed at cost and approved by you in advance. Ad spend, if any, is separate.
Everything we make for ONE Carmel is yours to use anywhere: social, the website, email and sales. Film and social stay separate engagements.
Social Media Management by M2ONE Carmel
October 2026
Next steps?

We already work in your buyers' world, from hypercars and fine watches to Michelin kitchens and fashion houses. We know what they collect, what they admire and what they'd notice is off. That fluency took years to build. We'd like to spend the next ones building ONE Carmel with you.

A short call to walk through the plan and choose a tier. Then we set the date for the first shoot, and social media is handled from there.

When you're ready: brand partnerships and Car Week events, by the same team.

M² Production, New York